![]() Since designing his first collection of "classics with a twist" three decades ago, Tommy Hilfiger has been synonymous with all-American style-but his destiny wasn't always so clear. Fewer still have left such an indelible mark on global culture. In this tale of grit and glamour, setbacks and comebacks, business and pop culture icon Tommy Hilfiger shares his extraordinary life story for the first time.įew designers have stayed on top of changing trends the way Tommy Hilfiger has. What message do you have for all the fashion forward Middle Eastern women who comprise our readership?īe bold and confident, and always celebrate your individuality.American Dreamer: My Life in Fashion & Businessīallantine Books | November 2016 | ISBN-10: 1101886218 | ePUB | 18.7 mb It reminds me of People’s Place, the first store I opened in my hometown Elmira in upstate New York. This really upbeat and fun song is one of my favourites. If your life were a song, what would the title be? This era had a great impact on the fashion world. It’s when I discovered my love for designing, and when people in America started expressing themselves more. I’d go back to the ‘60s, which had the coolest fashion. ![]() If you could go back to any era and pursue your profession, what time period in history would it be and why? Her look is confident and always has a twist to make her feel really unique. When you think of the Middle Eastern woman, how do you picture her? For the past five years, we have designed special collections specific to the Middle East, such as our Ramadan capsule. The fashion industry in the Middle East is an exciting market with incredible growth potential and we’ve experienced great momentum for our brand there. ![]() What other hopes do you envision for your brand in the region? Your presence in the Middle Eastern market has been steadily expanding and positively received. Our brand is about inclusivity and we want to inspire consumers to add their unique twist to an outfit. My vision has always been to design clothes of incredible quality, great value, and at an accessible price point. Your brand is synonymous with a luxury and superior lifestyle, yet a big success is the market opportunity where it’s not only affordable for the rich, but for everybody. ‘Tommy Now’ is our approach to putting the consumer at the heart of our business, celebrating pop culture and connecting our global audience in a powerful way. They want instant gratification and unique, authentic experiences. What are some of the issues facing fashion these days?Ĭonsumer expectations and preferences are changing faster than ever before. I had a vision of what I wanted and I was determined to achieve it. Tommy Hilfiger has grown into a global lifestyle brand but our DNA remains intact. I was taught early on to always follow my dreams. Today, Tommy Hilfiger has more than 1800 stores in 100 countries and a market capitalization of more than 6.6 billion dollars. Finding a balance between work and my personal life is very important, and what I love is that no two days are ever the same. The Fall 2017 collection is inspired by my love of rock and grunge style, celebrating music, glamour and nostalgia. Music and rock icons, like The Rolling Stones and The Who, have influenced my designs since I was a teenager. How did your Fall 2017 collection come to life? I was determined to follow my dreams and build a global lifestyle brand. It became the best lesson I ever learned and gave me everything I needed to know to start up again. It taught me the importance of balancing the creative and business sides of owning a company. When I was 25, I had to close my first business, People’s Place, and declare bankruptcy. What do you consider to have been the most challenging aspect that ultimately led you to become one of the most influential designers in the world? ![]() We evolve and reinvent classics in a modern way, but always stay true to our brand DNA.Īt the onset of building your fashion empire, you went through a series of ups and downs. It’s about celebrating individuality, relentless optimism and breaking conventions. Our brand DNA is always classic American cool. ![]() In this exclusive interview, Wassila Ayoub explores his vision of fashion, presence in the Middle Eastern market, and how his latest collection came to life.ĭo you have a specific philosophy about designing? Today, Tommy Hilfiger has more than 1800 stores in 100 countries and global retail annual sales of over 6.7 billion dollars. The visionary designer has an instinctive understanding of the American image, which lead him to become one of the most influential designers in the world. In 1985, he built a fashion empire bearing his name, and ever since he has been a pioneer in the industry. Tommy Hilfiger created a fashion revolution and broke the laws of American trend by reframing the fashion industry and introducing the all American preppy concept. ![]()
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